AARON ALEXANDER,
GRAPHIC DESIGNER / POTBOILER DESIGN
Aaron is an in-house and freelance graphic designer with extensive experience and an emotional visual style.
Branding a Premium Knife
Taking the new product launch of Lucas Burnley's CRKT® Butte as an opportunity to do something unique I created a mini-identity system with expressive typography that could be adapted to a wide variety of deliverables.Photography by Blue Collar Agency and/or CRKT in-house team.
Motion DeSIGN
Making an email header into a dramatic and simple animation to promote a sale event, further showcasing my expressive approach to type and visuals.Source video by Blue Collar Agency.
Icons for an Iconic Holiday
CRKT®'s launch of the Xolotl™ knife during Día de Muertos resulted in this work, celebrating the cultural imagery associated with the holiday as well as the eponymous Xolotl god. Simple and bold vector work by me paired with the existing Neplus typeface by Mark Caneso.
MORE WORK
A few additional images from the archive.
Glidelock wordmark
"Two Decades" email header, CRKT®
48 hours left sale banner
Dark matter carbon fiber email asset
Defend wordmark
"Aaron is not only creative but also highly efficient. He communicates in a clear, timely manner, he takes feedback extremely well, and he is constantly looking to improve his skills and knowledge. He's a great person to have around." — Emily Massey, Communications Specialist
AARON ALEXANDER, DESIGNER
—Reach out if you want to work together, or just say hello.
portrait
Superman
Major Man
Cityscape
Untitled
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BLOG
07.08.2023
Oldie But Goodie
Looking through my archives recently, this was an early hand-lettering experiment. I was actually only 21 when I took my first flight (actually three in a row, from Portland to Greece; a life-changing trip).